Which Social Networks Are Suitable For Marketing Business?

A large proportion of Icelanders use social media on a daily basis. More than 20,000 Icelandic users use Twitter and, according to Facebook,...

A large proportion of Icelanders use social media on a daily basis. More than 20,000 Icelandic users use Twitter and, according to Facebook, 220,000 of its users are registered residents of Iceland. People under 30 typically use social media for 2-3 hours a day and the battle for consumer attention is huge.

Companies do not have to use all means to reach the target group. You need to choose carefully, especially for a small business with limited time and resources to spend on this brokerage. Below is an overview of some of the top social media sites, how many users they have, the general age range, what they are used for, and each person's flaws.

It is a good idea to include the actions in a so-called publication plan, which includes, in an organized manner, a plan for publishing promotional material, advertisements, participation in exhibitions, and other aspects related to the visibility of the company. A clear time plan with time and cost estimates increases the likelihood of marketing success like a Community Manager does in the palms .

Action and sales plan

It is necessary to have a good overview of all the actions that need to be taken. The actions should be listed in a table showing what, when, who, and how to perform the actions.

Foreign marketing efforts

In summary, the following steps must be followed before exporting; Start with market research, and market analysis, and choose your path to the market. It is also a good idea to contact parties in the supporting environment, such as the European Center at the Innovation Center or Íslandsstofa, for advice.

When it comes to exports, it is important to keep in mind that markets are different and therefore it is necessary to do market research to understand how the new market and customers work. There are numerous factors that can affect your chances of success in new markets.

The first thing to do when it comes to marketing goods and services abroad is to conduct market research that takes into account the laws and rules that apply in the new market. Also, different cultures in different markets must be taken into account when it comes to sales and marketing.